The GHLPrompt Pack

Write a 5-day follow-up sequence for a new real estate lead who just filled out a form on my website.

My details:
- I sell homes in [CITY / AREA]
- My name is [YOUR NAME]
- The lead came from [SOURCE, e.g. a home value form]

Rules:
- Day 1 is a text sent within 5 minutes, plus an email.
- Days 2 through 5 alternate: text, email, text, email.
- Texts are under 300 characters, sound like a real person typing on a phone, and end in a question.
- Emails have a subject line and stay under 150 words.
- No jargon, no pressure, no "just checking in."
- Every message gives them a reason to reply that has nothing to do with signing anything.

Lay it out as: Day, Channel, Subject line (email only), Message.

Write 5 different versions of the first text message I send to a brand new real estate lead, within 5 minutes of them filling out my form.

My details:
- Name: [YOUR NAME]
- Area: [CITY / AREA]
- They asked about: [WHAT THEY REQUESTED]

Rules:
- Under 250 characters each.
- Sound like a human, not a company.
- Each one uses a different angle: helpful, curious, direct, casual, and specific-to-their-request.
- End every one with a question that is easy to answer in three words or less.

Number them 1 through 5 and put the angle in parentheses after each.

Write a 6-month nurture email sequence for real estate leads who are interested but not ready to move for a while.

My details:
- Area: [CITY / AREA]
- My name: [YOUR NAME]
- Their situation: [e.g. thinking about selling next spring]

Rules:
- One email per month, 6 total.
- Each email teaches something genuinely useful about buying or selling in my area. No fluff.
- Never ask for a meeting in the first four. Only the last two invite a conversation.
- Under 200 words each, with a subject line.
- Write at a sixth-grade reading level.

Give me: Month, Subject line, Body, and one line on why that email works.

Write 3 versions of a final "breakup" message for a real estate lead who has not replied to any of my last several messages.

Rules:
- One text version, two email versions.
- Warm, not sarcastic, not guilt-tripping.
- Make it genuinely easy for them to say "not now" without feeling bad.
- Leave a clean door open for later.
- Text under 300 characters. Emails under 120 words with a subject line.

Write the automatic text message that goes out when someone calls my real estate business and I miss the call.

My details:
- Name: [YOUR NAME]
- Business: [BUSINESS NAME]

Rules:
- Under 300 characters.
- Say sorry I missed them without over-apologizing.
- Ask what they were calling about so they reply with something useful.
- Sound like me typing, not like a robot.

Give me 4 versions: one for business hours, one for after hours, one for weekends, and one for when I'm showing a property.

Write 20 frequently asked questions and answers for a real estate AI chat assistant on my website.

My details:
- Area: [CITY / AREA]
- I work with: [buyers, sellers, or both]

Rules:
- 10 buyer questions, 10 seller questions.
- Answers under 60 words, plain English, sixth-grade reading level.
- Never state a specific price, rate, or statistic. Where a number would go, say it depends and offer to connect them with me.
- End each answer with one short line that invites a next step.

Format as: Question, then Answer.

I run an AI chat assistant on my real estate website. Write the instructions that tell it when to stop answering and hand the conversation to me.

Cover:
- What counts as a hot lead worth interrupting me for.
- Questions it should never try to answer on its own (legal, financial, pricing a specific home, anything about a contract).
- Exactly what it says as it hands off, so the person feels helped and not dumped.
- How it collects a name, phone, and best time to call before handing off.

Write it as a short, plain-English list of rules I can paste into the assistant's settings.

Help me set up a sales pipeline for my real estate business.

My details:
- I work with: [buyers / sellers / both]
- Where my leads come from: [SOURCES]

Give me 7 or fewer pipeline stages. For each one tell me:
- The stage name (short, and named after something the LEAD has actually done, not something I hope happens)
- What has to be true for someone to enter it
- What has to be true for them to leave it
- The one action I owe them while they sit there

Then tell me which two stages people most often get stuck in and why.

Write me a simple lead scoring system for real estate leads so I know who to call first.

Rules:
- Score from 1 to 100.
- Use only things I can actually see: how they came in, what they asked for, how fast they replied, how many times they came back to my site, whether they gave a phone number.
- No made-up statistics. Just clear if-this-then-add-points rules.
- Tell me the three score ranges and exactly what I do for each range.

Keep it short enough to fit on one page.

Here are the stages in my real estate pipeline right now:

[PASTE YOUR STAGE NAMES]

And here is roughly how many people sit in each one:

[PASTE THE NUMBERS]

Tell me:
- Which stage is the bottleneck and what that usually means.
- Which stages are doing the same job and should be merged.
- Which stage is missing.
- The single change that would move the most deals forward.

Be direct. Do not soften it.

Write 3 versions of a message asking a real estate client for an online review.

My details:
- My name: [YOUR NAME]
- What we just did together: [closed on their home / sold their home / etc.]
- Review link: [LINK]

Rules:
- One text, one email, one message for right after we hug goodbye at closing.
- Tell them exactly how long it takes and exactly what to click.
- Give them something to write about, because "leave a review" freezes people.
- No begging, no bribing, no scripts that sound copy-pasted.

Text under 300 characters. Email under 120 words.

Write a message I can send to past real estate clients asking them to refer me, without it feeling awkward or salesy.

My details:
- Name: [YOUR NAME]
- Area: [CITY / AREA]
- How long ago we worked together: [TIME]

Rules:
- Lead with something for them, not something for me.
- Be specific about who I am actually a good fit for, so a name pops into their head.
- Make it a low bar: not "send me business," but "if their name comes up, tell them to text me."
- Under 150 words. One text version and one email version.

A client left me this review:

[PASTE THE REVIEW]

Write my public reply.

Rules:
- Short. Under 100 words.
- Take responsibility for anything that is actually mine, and nothing that isn't.
- Never argue the facts in public.
- Move it offline with a real way to reach me.
- Written for the hundred people who will read it, not for the one who wrote it.

Give me two versions: one warmer, one more matter-of-fact.

Write a 4-message campaign to wake up old real estate contacts who have not heard from me in over a year.

My details:
- Name: [YOUR NAME]
- Area: [CITY / AREA]
- Who these people are: [past leads / past clients / open house sign-ins]

Rules:
- Message 1 is a short text that does not mention real estate at all and just asks a question.
- Messages 2 through 4 slowly earn the right to talk about the market.
- Never pretend we spoke recently. Own the gap honestly and lightly.
- Texts under 300 characters. Emails under 150 words with subject lines.
- No made-up market statistics anywhere.

Give me the channel, the timing, and the message for each.

I have a real estate contact list of about [NUMBER] people. It's a mix of [DESCRIBE: old leads, past clients, sphere, open house sign-ins, etc.].

Tell me how to split this list into groups that are actually worth writing to differently.

For each group give me:
- The name of the group
- How I'd identify who belongs in it using what I already know about them
- The one message that group needs to hear
- How often I should contact them

Give me 5 groups or fewer. Fewer is better.

Write a message to a past real estate client on the anniversary of the day they bought their home.

My details:
- My name: [YOUR NAME]
- How long ago: [NUMBER] year(s)

Rules:
- Warm and personal. This is not a marketing email.
- Do not ask for anything at all in the text version.
- The email version may offer one genuinely useful thing about owning that home.
- Under 100 words each.

Give me a text version and an email version.

Write a message to real estate leads I actually spoke with once and then never followed up on. Some of it was months ago and it is my fault.

Rules:
- Own the drop honestly in one line. No long apology.
- Do not pretend to remember details I might have wrong.
- Give them a genuinely easy way to say "already handled" so I can clear my list.
- Under 300 characters for text, under 120 words for email.

Give me 3 versions with different levels of directness.

Write a listing description for this home:

- Address / area: [AREA]
- Beds / baths / square feet: [DETAILS]
- Best three features: [FEATURES]
- Who this home is perfect for: [BUYER TYPE]
- Anything unusual about it: [DETAILS]

Rules:
- Under 200 words.
- Lead with the single most interesting thing about the house, not the bedroom count.
- No overused real estate words: no "nestled," "boasts," "stunning," "must see," "charming," "oasis," "dream."
- Follow fair housing rules: describe the home, never the kind of people who should live in it.
- Sound like a person who has actually stood in the house.

Then give me a 40-word version for social media.

I'm holding an open house.

- Address / area: [AREA]
- Date and time: [WHEN]
- Best feature of the home: [FEATURE]

Write me the full set:
1. A text to my nearby past clients and sphere
2. An email to my buyer list
3. Two social media captions
4. A short script for what I say at the door when someone walks in
5. A follow-up text for everyone who signed in, sent that evening

Keep everything short and human. No exclamation points stacked up. Sixth-grade reading level.

The price on my listing at [AREA] just came down.

Write:
1. A text to buyers who toured it and passed
2. An email to my buyer list
3. A social caption

Rules:
- Frame it as new information, not desperation.
- Never explain why the seller reduced.
- Give a reason to act now that is about the home, not about pressure.
- Short. Under 100 words each.

Write the weekly update email I send to a seller while their home is on the market.

This week:
- Showings: [NUMBER]
- Feedback themes: [WHAT PEOPLE SAID]
- Online activity: [WHAT YOU SAW]
- What I'm doing next week: [PLAN]

Rules:
- Under 200 words.
- Lead with what I did, not what the market did.
- Say the hard thing plainly if the feedback is bad. Do not bury it.
- End with exactly one recommendation and what I need from them.

Make it a template I can reuse every week.

Write 5 first-touch messages to another real estate agent I'd like to talk to about joining my organization.

My details:
- My name: [YOUR NAME]
- What makes my organization actually different: [BE SPECIFIC]
- How I know them or found them: [CONTEXT]

Rules:
- Under 300 characters each.
- Never lead with my company, my splits, or my opportunity.
- Lead with something true and specific about them.
- The goal of the message is a reply, not a meeting.
- Each version uses a different angle. Label the angle.

Do not use the words "opportunity," "reach out," "circle back," or "pick your brain."

Agents considering joining my organization ask me hard questions. Write honest, non-defensive answers to these:

- What do I actually get from you that I don't get now?
- What happens if it doesn't work out?
- Why should I trust you over the last three people who pitched me?
- What is the catch?
- How much of your time do I actually get?

Rules:
- Answer like a person, not a recruiter.
- Where the honest answer is "it depends" or "nothing," say so.
- Under 100 words each.
- Never overpromise. An answer that oversells is worse than no answer.

Write a 30-day onboarding sequence for a real estate agent who just joined my organization.

Rules:
- Day 1, Day 3, Week 2, Week 3, Week 4.
- Each touch has one goal and one action for them. Not a list of ten things.
- Mix of text, email, and one live call.
- The point is that they get an actual win in the first two weeks. Build toward that.
- Plain language. Under 150 words each.

Give me: Timing, Channel, Goal, Message.

Write a monthly message to the agents in my organization.

This month:
- One thing worth celebrating: [WHAT]
- One thing coming up: [WHAT]
- One thing I want them to actually do: [WHAT]

Rules:
- Under 200 words.
- Sound like me talking to people I know, not a newsletter.
- Celebrate a specific person by name, not "the team."
- One ask. Only one.
- No motivational quotes.

Give me an email version and a shorter text version.